Thursday, 10 July 2008
Absinthe sales are hitting the international news, with Bloomberg reporting that almost 90% of Swiss absinthe production is now exported and of this more than two-thirds goes to the USA. Maybe a lot more than "more than two-thirds" too.
With more than 144,000 litre bottles exported in total in the first half of 2008, a conservative estimate would put Swiss absinthe exports to the USA in this period at around 100,000 bottles.
The graph shows the impact of just the first Swiss absinthe, Kübler, hitting the USA. With La Clandestine following soon and others probably on their way (at least two other Swiss brands have filed USA trademark applications), it looks like many Americans will be enjoying a White Christmas in 2008!
Any inside forecasts for total US absinthe sales in 2008? One million bottles? More? Or, if the Swiss cannot keep up with demand, will we see more signs like this?