Thursday, 14 May 2009
Some of our younger readers may not be aware of the long-term Heinz slogan: "Heinz 57," used to describe the broad product range offered by Heinz. It was referred to in a recent New York Times article, and, according to Wikipedia, "Heinz 57" is sometimes also used as a slang term for mixed-breed dogs; which are more often called "Mutts" or a "Mutt".
What does this have to do with absinthe? Well I wasn't going to refer to dogs, although another, even more recent New York Times article does indeed describe some "absinthes" as dogs.
I refer to Heinz 57 to highlight both the current number of "absinthes" approved by the TTB or in process and the colourful variety that seems to be the latest thing. The latest three absinthes are:-
1/2. Abyss Authentic and Abyss Raspberry (!): labels now visible on the TTB site, indicating their new website (not operational at the time of writing). I'm intrigued at the 1811 claim, especially for the raspberry variant.
3. Fleurs du Mal: as featured at the top of the article, which has no actual reference to absinthe but the glass, strength and brand name clearly suggest it is aimed at the absinthe market. According to Wikipedia, "Les Fleurs du mal" (often translated The Flowers of Evil) is a volume of French poetry by Charles Baudelaire ... The subject matter of these poems deals with themes relating to decadence and eroticism."
I was disappointed to see that Fleurs du Mal contains several additives not prevalent in Baudelaire's day, such as FD&C Yellow #5 and FD&C Blue #1. The makers of Fleurs du Mal should study this posting about Le Tourment Vert in which the owner announces he is in the process of "changing the color to be a more natural absinthe hue." More on that interesting development later ....